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ISBN 0910965641
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Published by Cyberage Books
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Book published June 2003
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Title:
Super Searchers On Competitive Intelligence: The Online And Offline Secrets Of Top CI Researchers
Review:
This book is a great addition to the Super Searchers series. The Super
Searchers books are always really practical as the contributions come
from some of the best in the business. It is enjoyable and easy to
read, with tips and techniques applicable to a host of working
situations.
This volume is particularly welcome as it covers an area which is a
little neglected by publishers and writers: the area of competitive
intelligence, or CI.
The foreword is by Jan Herring, who has forty years experience in CI.
Jan picks up on two problems; firstly, the difficulty in defining
competitive intelligence in a simple straightforward way, which leads
to difficulties in communication. Secondly, the poor use of technology
in CI. These could both be areas for future research and development
within the field of competitive intelligence which would help business
operations.
The winning "super searchers" formula is used, with each chapter
taking the form of an interview with an expert in the discipline. The
interviewees are at ease with the subjects, and pour out a wealth of
practical tips, techniques and models useful for either the novice or
the experienced practitioner. Each chapter concludes with a summary of
"Super Searcher Power Tips" - wisdom in bullet points.
The "super searchers" have a wide range of professional backgrounds.
They come from business research, industrial engineering, wireless
technology, market research, library science, pharmaceuticals,
molecular biology, military intelligence, finance and business
administration. Despite this diversity, they all share a determination
to succeed, and seem to have a hardworking attitude and enthusiasm
for what they do.
Books in this series do have a North American focus. With this volume
it is not a disadvantage. In the States, businesses are far more
CI-savvy than in the UK and some other European countries. The value
is mainly in the experiences recounted, though a useful source list is
appended in a directory, a regularly updated version being available
on the Super searchers web site at
<http://www.infotoday.com/supersearchers>.
The books in this series are inspirational, and this is no exception.
It shows just how diverse, interesting and challenging information
work can be. Information professionals are encouraged to step beyond
their traditional roles of information provision and develop their
skills and expertise to offer value added services, develop their
analytical skills, share in decision support, decision making and the
development of strategic priorities in business.
From an academic perspective this book will be a valuable addition to
a student's reading list. Theories are shown to have practical value
in practice by practitioners. This book offers an insight into the
working CI environment.
This is another practical book from CyberAge and a great read.
FreePint Reviewer:
Barbara Sen is a senior lecturer at Liverpool John Moores University in
competitive intelligence, business information, strategic information
management, and health information. She has a background of working
within both the public and private sector including business
libraries, the NHS, government and academic libraries. Research
interests include strategic development in information services,
research governance and health information.
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