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Home > Bookshelf > Marketing
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Title: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Book published March 2007
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If you work or own a small businesses, or operate a service-related unit within a larger organisation, you'll find the practical advice in "Duct Tape Marketing" of immense value. |
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Title: Search Engine Advertising: Buying Your Way to the Top to Increase Sales Book published March 2004
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The text is clearly written and easy to follow - perfect for a
beginner in search marketing. It is also suitable for anybody with experience of search marketing. |
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Title: About Face 2.0: The Essentials of Interaction Design Book published April 2003
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For those considering a career in usability or interaction design this is, fairly obviously, a must-read.  |
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Title: Winning E-Brand Strategies Book published January 2003
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The information on planning and developing an online presence, including a niche market and strong brand, is useful ...  |
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Title: Domain Names - A Practical Guide Book published June 2002
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On the bottom of the book's front cover are three words "accuracy, clarity, value", which sum up this text perfectly.  |
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Title: Getting and Staying Noticed on the Web: Your Web Promotion Questions Answered Book published July 2002
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... useful for anyone thinking of setting up an Internet site.  |
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Title: Marketing Concepts for Libraries and Information Services Book published April 2002
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... a good, well-researched book, presented suitably to the chosen audience ...  |
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Title: Developing Online Content: The Principles of Writing and Editing for the Web Book published February 2002
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... valuable to professional writers/editors relatively new to web content, and designers and producers who want to understand more about working with text ...  |
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Title: Complete Guide to Internet Publicity Book published February 2002
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... recommended to anyone planning a major Internet-based publicity campaign ...  |
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Title: Small Business Websites that Work: Get Online to Grow Your Company Book published August 2001
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... a very good introduction to anyone who wants to have a clearer understanding of how to give an online business a better chance of success.  |
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Title: The Information Professional's Guide to Career Development Online Book published January 2002
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... useful for all
information professionals regardless of where they are on the career
spectrum.  |
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Title: Revenge of Brand X
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One for the bookcase, not under the monitor!  |
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Title: Information Marketing Book published June 2001
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... a worthy addition to every reference shelf ...  |
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Title: The Non-Designer's Web Book Book published September 2000
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... clearly and precisely deals with every aspect of web design ...  |
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Title: Dan Janal's Guide to Marketing on the Internet Book published January 2000
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... a comprehensive, but clear and non-technical breakdown of online marketing strategy ...  |
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Title: World Wide Web Marketing (2nd Ed) Book published October 1998
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... testament to Jim Sterne's knowledge of his subject ...  |
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Title: Poor Richard's Internet Marketing and Promotions Book published October 1999
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... the most comprehensive and readable companion in the
tricky field of online promotion ...  |
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Title: Advertising on the Internet Book published July 1997
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A popular book for anyone involved in
advertising on the Web ... 
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