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Home / Bookshelf / Strategy

net.people

Purchase options:
* £12.74 amazon.co.uk

* $17.95 amazon.com

Details:
* ISBN 0910965374

* Published by Cyberage Books

* Written by Thomas E. Bleier, Eric C. Steinert

* Book published May 2000

Other opinions:
* Review and customer comments at amazon.co.uk
 
* Review and customer comments at amazon.com

Title:

net.people - The Personalities and Passions Behind the Web Sites

Review:

If you've ever found yourself wondering who created a particular website or how exactly the site came into fruition, then you're likely to find this book an interesting read.

"Net.People" delves into the minds and lives of 36 website creators. It examines their daily lives and personal tales, and in doing so takes a fascinating look at exactly how their sites were born, designed and are run today. Each crucial step of their pathway to Internet success is detailed, from the very first inklings of ideas, to putting them into practice, setting up websites and learning how to survive in cyberspace. The real personalities behind the sites are brought to the forefront as each chapter progressively tells of their commitment, inspiration and driving passion. The reader learns what makes them tick, how they handle business elements and the ways in which the Internet has affected and changed their lives.

The book deals with a variety of sites -- from humour and toy collecting, to travel, sport, entertainment and information services -- all of which differ in size and success. To cope with the diversity the book is split into four main categories: Getting Advice and Educating Yourself; Visiting, Watching and Playing Outside the Web World; Collecting Stuff and Other Diversions; and The Written Word and Journalistic Endeavors.

The material for each chapter was gathered via interviews with the site creators, many of which were carried out by email. The chapters take the form of first-person accounts, and evoke a friendly and personal approach. Key quotes are interspersed throughout the text and effectively serve to highlight important points and break the chapters into bite-size portions.

It's not just a book about personal success -- it also deals intimately with the all-important discussion of Internet business issues. Vital aspects such as finance, advertising and sponsorship are dealt with alongside issues such as designing, maintaining and coping with the pressures popular websites bring.

The only criticism is that it could be deemed to be a little monotonous at times. The authors admit in the introduction that they're not trained writers (like many people, they just had a desire to write a book) and the rigid structure, where each chapter is practically identical, is perhaps a reflection of this.

Overall however, its' claim to "make the Internet come to life" is certainly true and it's definitely encouraging to know that successful websites can emerge from simple ideas. It will be of interest to anyone fascinated with people and quirky characters, avid web surfers, those already running online sites or businesses, or for individuals with great plans and innovative ideas that they've yet to actually tackle.

A light and easy read, the relatively short chapters make it a perfect contender for occasional reading. It's an ideal book to dip into when you're in need of inspiration and encouragement that great ventures really are possible on the Internet!

Free Pint Reviewer:

Rachel Newcombe is a writer and researcher of non-fiction articles for online and print media. She particularly enjoys the field of online work and regularly contributes to a range of websites and ezines including Handbag.com, Ycraze.com, Windowbox.com and Global Writers' Ink. She also co-edits and writes for the monthly Side Salad e-newsletter .

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