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Title:
Getting and Staying Noticed on the Web: Your Web Promotion Questions Answered
Review:
This new book by Phil Bradley promises to answer all your web
promotion questions, and in many ways, it does just that. In only
fourteen chapters the author covers first steps, design issues,
search engines, use of images, and much more to help develop and
maintain an Internet site.
The style of the book is very informal, almost conversational and
occasionally humorous. Reading it sequentially is not recommended and
there is a tendency by the author to overuse! Exclamation!! Marks!!!
which grated a little on this particular reader. Stylistic differences
aside, there is lot to recommend the book: a clear and straightforward
table of contents, suitable for dipping in and out of, and minimal use
of jargon. However, a glossary would be a useful addition for complete
novices.
The book is well laid out in a 'question and answer' format with
helpful use of screen dumps and many references to relevant library or
information professional sites. They would certainly prompt any reader
to go and have a look at them to get some further ideas for their own
projects. There is also a brief paragraph on the use of themes, such
as Christmas, which is interesting and fun.
The author treats practical issues such as picture sizes on websites
or deep linking with common sense (keep picture sizes small to keep
download speeds of your site high). Useful references to search engine
simulators (to check how a search engine might index your site) and
other varied resources (such as the holiday themes website) would be
very useful to follow up on. As the author is also an independent
Internet consultant, there are a number of inevitable small plugs of
his own work or website. The book concludes with a case study on the
Free Pint Website, which rounds the text off well.
This book is useful for anyone thinking of setting up an Internet site
and also for those of you who might like to revamp or know how to
maintain your existing Internet site. Although it is very externally
focused, many of the tips and guidance given by the author could
equally be used for an intranet site.
Free Pint Reviewer:
Sophie Graham is Manager of the Information Centre at Pfizer Pharmaceuticals Group in Surrey, responsible for setting up and developing the Information Centre within the UK.
Related Free Pint Links:
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