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Title:
The E-Commerce Question And Answer Book
Review:
E-commerce is a huge concern for businesses, both for those already
online and for others considering the possibilities. There is a real
need for high quality, informative books on this topic, so does this
latest offering really fulfill its aim of providing answers to all the
crucial e-commerce questions?
The good news is that Anita Rosen's book, dubbed as being "A Survival
Guide for Business Managers", offers a practical, clear and
commonsense approach to e-commerce. Using an effective question and
answer format she sets out to provide help, advice and, most
importantly, answers, to the key issues likely to be facing business
managers wishing to implement e-commerce.
The six chapters cover a range of key issues, from Identifying Your
Direction and E-Commerce Technology, to Hosting and Supporting, and a
very useful section on Marketing an E-Commerce Site. The book utilizes
a rigid structure but this is no way detrimental and serves as an
excellent vehicle for allowing readers to either skim over with ease,
or read in depth, the sections of their choice. Each question is
answered in two formats -- as brief bulleted points and lengthier
"Tell Me More" sections -- and is a method that certainly works well.
It is clear throughout that Rosen doesn't aim the book purely at
technical buffs. Basic questions are considered alongside those of a
more technical nature and a comprehensive glossary of terms is
included at the end. Despite that, it was still a surprise to find
that a book dealing with a complex online issue opened with a question
covering "What is the Internet?" -- surely anyone contemplating e-
commerce will have managed to work that out for themselves?
Whilst the book does provide a great set of answers to pertinent
questions, there's often a sense that it could go further and expand
in more depth on some topics. The generalized, all-inclusive approach
will certainly be of use to those just starting to consider
implementing e-commerce. However, it is unlikely to offer much more
than an occasional reference guide to business managers who already
have some knowledge of the subject; it also seems best aimed at
managers of small to medium-sized businesses.
Those wanting to learn more about the book will benefit from visiting
Rosen's website . She
offers visitors the opportunity of browsing the contents of the book,
which includes a full list of all the questions covered, and a chance
to read the preface and first chapter.
Overall the book does manage to achieve what it sets out to do and
lives up to its title. If you're in need of a clear, succinct and
straightforward approach that actively encourages taking action and
helps de-mystify common worries, then "The E-commerce Question and
Answer Book" may be just what you've been looking for!
Free Pint Reviewer:
Rachel Newcombe is a writer and researcher of non-fiction articles for online
and print media. She particularly enjoys the field of online work and
regularly contributes to a range of websites and ezines including
Handbag.com, Ycraze.com, Windowbox.com and Global Writers' Ink. She
also co-edits and writes for the monthly Side Salad e-newsletter
.
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