FreePint
 Join

Join FreePint and receive the Newsletter every two weeks for free.

Join Now >>








Advanced

If you find FreePint useful, please supply a testimonial


 Recommended

Other sites of interest to FreePint users:


Click to visit Jinfo
Jinfo
- recruit for information-related roles, or find your next challenge.  »


Click to visit VIP
VIP
- monthly magazine reviewing business information products »


Click to visit FUMSI
FUMSI
- articles, tools, and a monthly magazine, to give you practical help with information skills »


Click to visit ResourceShelf
ResourceShelf
- daily update of web-based resources »


Click to visit DocuTicker
DocuTicker
- daily update of free, full-text reports »

Home / Bookshelf / Strategy

NetSlaves

Purchase options:
* £13.99 amazon.co.uk

* $13.96 amazon.com

Details:
* ISBN 0071352430

* Published by McGraw-Hill

* Written by Bill Lessard, Steve Baldwin

* Book published October 1999

Other opinions:
* Review and customer comments at amazon.co.uk
 
* Review and customer comments at amazon.com

Title:

NetSlaves

Review:

Netslaves are the exploited, badly paid, ill treated and sometimes deceived workers on the Internet. Presumably there are equivalent slaves in many other industries, and always have been, but the rosy picture of the Internet painted by the media may have led one to think that there were only winners on the Web.

At least that was the picture of the Internet a few months ago. Now, members of the same media are falling over themselves to tell us that everything has changed, that the dotcom millionaire, who reigned for an even shorter time than the Yuppie, is dead. Events that have occurred since the publication of the book allow one to ask who was doing the deceiving.

But the writers of the book do point out that the victims of the exploitation are often guilty of naivete and of not doing enough research. The investors who ploughed money into lemons are similarly guilty. In the two page afterword, the most sustained piece of analysis in the whole book, they also point out that the book itself is an alpha release of a story which is still in its early chapters.

There is even a half paragraph about how well some people can do working on the Net, if they do their research first. And throughout the book the Internet is shown to be the hub of one segment of human activity. But it is human nature that is the problem. Far from being the enemy, the Internet itself is seen as part of the solution by a number of the slaves who decide to fight back.

In fact, given that the writers started their research several years ago, their project shows great prescience. While many were trying to get on the bandwagon, they were already standing back and asking if the Internet was really a universal panacea, a place where there were none of the traditional hierarchies, where anyone could be the boss and everyone would make money.

Far from there being no hierarchy, Lessard and Baldwin set out the structure of a caste system which they find on the Internet, where people have a set place in a hierarchy and little or no chance of rising unless prepared to resort to unscrupulous means. Ironic. We are given a case study of a representative of each of the ten castes they identify and the subject of almost every one of these case studies comes a cropper. But another irony is that almost all of them return to the Internet. Perhaps it's as hard to get out of the cast system altogether as it is to move to a different caste.

I look forward to reading an update to Netslaves in the near future.

Free Pint Reviewer:

Simon Collery has been involved in editorial and research work for the electronic media for a number of years, working for AND Data Solutions, Oxford, and the Oxford English Dictionary Project. One of his primary interests is the use of the Internet as a serious research tool and a source of free, reliable information and software. He enjoys pursuing this interest, and others, working full-time on content development as a member of the Free Pint team.

Related Free Pint Links:

Purchase options:

Readers Comments:

  • Have you read this book?
  • What did you think?

Let us know your thoughts and we'll post them above ...

Your name

Job title, company (optional)

Email (optional)

Your "Free Pint" rating
(5=excellent, 1=poor)

Your comments

Tell us your comments using the Suggestion Box Site Meter © Free Pint Limited 1997-2008 
Member of the Onopoly Network